MedalMad is an online virtual running races community. We provide monthly challenges where runners can complete them anywhere and anytime. Each virtaul race or challenge has its own bespoke, extra specal medal. Runners can take on the challenge, send us their time and we send them the medal.
Ministry of Running was set up in 2017 to help with the growth of MedalMad and to launch the clothing line. With the need to develop an app for MedalMad investment was required and the company was set up to do just that. It now holds the IP for MedalMad, MedalKids and GirlForce as well as the MOR brand.
With such a fantastic community of MedalMadders we were able to ask them what they wanted in an affordable running and fitness clothing line. Our aim is to create a great looking, affordable and high quality line of clothing. We will create future ranges that are designed and shaped by our community.
Ministry of Running is a a company limited by shares. The majority are owned by Active Connections, the parent company. Profits from the business go to Active Connections to be deployed in the social projects.
Active Connections is a not for profit social media, campaign and brand building agency. We focus in the sport, health and well being sectors working with public and private sectors to raise awareness of their business and campaigns. We work with those that need to get their message to those that matter.