Active Connections Group

Connecting people to what matters

 Since 2011 we have grown into a creative organisation working on a wide range of our own brands as well as managing digital and traditional marketing campaigns for the public and not for profit sector. We have developed and delivered award winning campaigns in the sport and physical activity sector. We started as a sport for good organisation and through a number of evolutions developed a wide range of businesses and services that now come under Active Connections Group. 

Our brands and businesses include MedalMad, GlowSports, Virtual Fitness, MedalKids, Active Start and Social Message (our consultancy team).



Established in 2011 we pride ourselves to have worked with local, regional and national partners including Barnardos, Bristol City Council, NHS Bristol, University of Gloucestershire, StreetGames, Forestry Commission, NHS Gloucestershire, Active Gloucestershire and organisations from the public, voluntary and private sectors. 

We offer a range of consultancy services that include;

  • Marketing strategies
  • Social media plans
  • Branding, personal and business
  • Creative content
  • Digital marketing



Years in Business


Years of Growth


Funding Raised




Team Members


Own Campaigns

O U R    V I S I O N

To become the leading creative organisation creating active brands and businesses that help connect people to what matters most. To offer a range industry leading services that helps others reach those that matter most to them.

Our Funders and Partners

Our work would not be possible without the support of funders and partners.

Some Firsts

We were not born a multi business company but we have evolved into one. It has been a process that has allowed us to learn through experience and evaluating the smallest detail. With the experience of working both with clients and beneficiaries daily, we have grown with the knowledge of how to reach the unreachable and engage the unengaged. 


Jan, 2011

Active Connections founded by Mike Squire

June , 2011

First contract awarded with NHS Bristol and Bristol City Council on developing an early years programme

October, 2011

First large grant awarded by Comic Relief for the ActiveDADs project


September, 2012

First consultancy contract awarded with StreetGames UK

June, 2015

First own commercial brand launched. (GlowSports)