Active Connections Group

Connecting all ages to lifelong opportunities in sport, fitness and play

 Since 2011 Active Connections has grown into a group of projects and brands. Our main aim is to help people connect to the opportunities sport, fitness and play can provide. We have done this through a range of commercial and not for profit projects, campaigns and brands.  Our learning from our own experiences has allowed us to also expand our offer from traditional sports development services into wider digital and branding offer for partners.

Not only do we talk the talk but we walk the walk with our own successful commercial brands which include MedalMad, GlowSports, Virtual Fitness and ActiveStart, bit also our award wining not for profit projects such as Game Plan, ActiveDads and GilrForce.

We have also been privileged to offer a range of consultancy services to partners in the sport and health sectors, working with some amazing organisations that use sport, fitness and play to help drive positive change.



Established in 2011 we pride ourselves to have worked with local, regional and national partners including Barnardos, Bristol City Council, NHS Bristol, University of Gloucestershire, StreetGames, Forestry Commission, NHS Gloucestershire, ICON, Active Gloucestershire and organisations from the public, voluntary and private sectors. 

We offer a range of consultancy services in areas that include;

  • Sports Development
  • Early Years Physical Development and Physical Activity
  • Digital and Marketing Support
  • Branding
  • Web Design



Years in Business


Years of Growth


Funding Raised




Team Members


Own Campaigns

O U R    V I S I O N

To be the most supportive and social focused creative organisation, supporting brands, projects and initiatives that help connect people to what matters most. 

Our Funders and Partners

Our work would not be possible without the support of funders and partners.

Some Firsts

We were not born a multi business company but we have evolved into one. It has been a process that has allowed us to learn through experience and evaluating the smallest detail. With the experience of working both with clients and beneficiaries daily, we have grown with the knowledge of how to reach the unreachable and engage the unengaged. 


Jan, 2011

Active Connections founded by Mike Squire

June , 2011

First contract awarded with NHS Bristol and Bristol City Council on developing an early years programme

October, 2011

First large grant awarded by Comic Relief for the ActiveDADs project


September, 2012

First consultancy contract awarded with StreetGames UK

June, 2015

First own commercial brand launched. (GlowSports)